API’s Trends Folio to exhibit at Gulf Print & Pack 2017

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API is leading the way in the creative development of highly visual packaging solutions for brands with the launch in the Middle East of its new API Trends Folio at Gulf Print & Pack. The Trends Folio will be exhibited at stand L20, belonging to API’s distributor Printech.

The Folio acts as a source of inspiration for packaging designers, agencies and of course, brand owners. API’s Trends Folio has been designed to be a working document for creatives and will be updated during the year with the latest macro-trends and creative uses of foils, films and laminates as they are launched. It explores four key trends in detail: from Digital, with its contrast of digital and analogue technologies, to the visual detail and proximity within Pause, there is something for brands and clients both new and old.

Working with customers to help find the most effective pack enhancement effects to add value to their brands, visitors to Printech’s stand can hear about the latest trends that empower luxury and premium brands and receive their own personal copy of the Trends Book to take away.

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