03 November 2021

Canon enhances security at Expo 2020

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By Akanksha Meena  
Canon Middle East (CME) has enhanced the document and data security at Expo 2020 Dubai by deploying a range of measures to safeguard both partners and participants – primary amongst which is the usage of accreditation ‘passports’.   
Anticipating more than 200 participants (including nations, multilateral organizations, educational establishments and businesses), an estimated 200 to 300 thousand accreditations are to be issued by Expo 2020.  
Shadi Bakhour, B2B business unit director, Canon Middle East, explains how Canon’s technology aims to enhance security at Expo 2020    
‘As the sole official provider for printing and imaging solutions, Canon will use its heritage and expertise in imaging technology to help create a safe, secure, digitally connected environment at Expo 2020. Canon will help operations be more efficient by providing managed print services, printers and the latest smart office solutions, to run Expo 2020 onsite operations,’ Bakhour says.  
Canon will also bring to the exhibition its secure technology to protect the data of an estimated 300,000 accreditations. All accreditations are being printed on Canon devices and each accreditation will act like a personal ‘passport’, determining which areas the holder can and cannot access on-site. The company is also providing Expo 2020 visitors and exhibitors access to convenient printing and digital photo services throughout exhibition sites.    
The Expo 2020 selection criteria to become a partner for the event was very extensive, thorough and robust, Bakhour highlights.  
‘It covered a multitude of facets, spanning the delivery of flawless, effective and efficient technology and operations, as well as a core focus on alignment of corporate goals and values, in line with Expo 2020’s theme of “Connecting minds, creating the future” and sub-themes of sustainability, opportunity and mobility.’  
While the technical side encompassed elements such as technological capabilities, stock availability, product and service quality, project planning and delivery, there was a further requirement to demonstrate a commitment to sustainability and synergy with Expo’s sustainability KPI’s, which include enabling ‘one of the most sustainable world expos in history.’   
‘It was a key selection criterion to demonstrate how we develop, showcase and incorporate sustainability solutions, act as a catalyst for long term sustainability, leave a legacy of sustainable infrastructure and also, boost public awareness and education about sustainability,’ Bakhour adds.  
Canon will have 360 printers on site. All the printing and imaging at Expo 2020 is powered by Canon’s printers, cameras and imaging hardware and software. The company’s cameras and lens equipment will be available at the Expo media center for accredited journalists and photographers as well.   
In addition, every two weeks Canon’s Imageprograf pro 4100, will be utilized to print color images of all the best Expo 2020 photographs, that will be displayed in the Expo 2020’s media center's on-site gallery. Through Canon Business webinars – ‘Tuesdays @Expo’, the company will be launching its new Colorado 1630 large format printer - which provides automation features to reduce overhead from routine tasks such as media loading. The UVgel technology in this machine results in up to 40 percent less ink consumed, according to Canon. Through the same series, the manufacturer will also launch Arizona 135 GT UV flatbed printer.   
The company has deployed globally recognized protocols and secure data-management software and hardware to ensure maximum data and printing security, and to minimize the risk of any accreditation ‘passport’ being copied, duplicated or unlawfully accessed.   
Canon will utilize its tool, UniFlow, in managing all the printing and scanning workflows including the devices. This technology will be supported and enhanced by its module called IWSAM (imageWARE Secure Audit Manager), which captures, archives and audits the document-related activities occurring within the connected Canon devices. The system automatically logs and distributes the documents to the designated parties or entities at the expo.  
Moreover, Canon has implemented safeguards at potential vulnerable touchpoints and partnered with McAfee to ensure added layers of embedded protection across both hardware and software.   
‘Expo 2020 or the “greatest show on earth” is helping create a better economic reality by putting the spotlight back on Dubai – It heralds that Dubai isn’t just open for business, it’s leading the way. The live events industry is a significant contributor to the commercial print industry and the burgeoning revival of the live events industry will have a positive and direct impact on helping the commercial print industry rebound,’ Bakhour comments.  
He adds that according to Printing Impressions in 2019, the business events landscape represented an economic impact of 396 billion USD and the restarting of live events, anchored by Expo 2020, is a positive sign that things are looking up. Moreover, according to the Global Commercial Printing Market Report 2020-2025, while demand for commercial printing fell during the Covid-19 outbreak, technological proliferation, along with rising promotional activities, such as print advertising by businesses, particularly the events industry, will encourage the rebound in demand for commercial printing.    
Canon conducted an industry-first market study in 2020, which underscored that print service providers are increasingly looking to implement sustainability focused practices based on customers’ requirements, in a post-Covid world. According to the study, while 53 percent of corporates are transitioning to sustainable printing, 40 percent of print businesses have not yet invested in sustainable products.   
‘However, with increasing pressure to follow sustainable business practices, print service providers will have to invest in sustainable technology, if they are to remain competitive in the market. This trend is further supported by the “Commercial Printing Market - Growth, Trends, Covid-19 Impact, and Forecasts (2021 - 2026)” report, which identifies a distinct shift towards environmentally friendly and sustainable practices being incorporated by key industry players, in response to customer demands,’ Bakhour says.  
An additional trend he highlights is the move towards digital transformation and increased connectivity, in response to the new hybrid working environment.   
‘The new working environment now necessitates a journey towards digital transformation, that promises better margins, enhanced productivity, streamlined efficiency, better connectivity, and a clear competitive advantage. In the last year alone, global searches for “digital transformation” have risen by 30 percent and this is set to continue. A trend that Canon is already addressing as we rolled out the “Cloud workspace collaboration” solution supporting the new hybrid ways of working. Through these process automation tools, customers can capture documents, initiate business processes, and instantly find required information whether from the office, at home or even on the go,’ Bakhour concludes. 

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