Is custom printing on labels an upward trend in ME?
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By Shradha Mishra, deputy editor
Veterans of the print industry in the MENA region are seeing a rising demand for custom printing on labels and packaging.
The quantity of the order for custom printing comes to 5-8 per cent in ME but it’s increasing marginally
Counterfeiting of labels is a major reason for curtailing growth in custom label printing in the region. Converters must identify its customer’s authenticity by checking brand’s trade license for assurance purpose and then take a printing order to curb counterfeiting and increase the trend of custom label printing.