04 April 2022

Kodak to show KODAK NEXFINITY Digital Press at GPP 2022

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By Akanksha Meena
The print industry globally is recovering as life gets back to normal after two years of Covid. As demand for print grows, print service providers are looking to invest in new technologies.  
Giuliano Bianchet, VP, Regional Sales, EAMER, Kodak, says that the majority of printers put their investment decisions on hold during the pandemic due to uncertainty about the future. In addition, demand for printed products also declined due to the risks of spreading the infection. 
However, due to print's time-tested advantages, that demand is now back. Kodak is observing new projects launched in all segments of the print industry, including commercial printers, newspapers, publishers and packaging.  
‘All of them are trying to increase the value of the printed page in this multimedia world. So, yes, we enjoy solid demand for all our digital print solutions, whether toner-based or inkjet,’ Bianchet adds.  
Digital printing and packaging are the fastest growing segments, according to Kodak. Since many governments declared packaging essential, those companies were allowed to maintain production during the pandemic. Also, since many consumers started ordering online, the demand for carton packaging has increased. Converters are therefore adding production capacity to cater to this growing segment.  
However, printers are still facing multi-dimensional problems due to the pandemic. Firstly, says Bianchet, many of them were forced to close operations due to lockdowns and had to let go of employees due to cash flow issues. Secondly, they were impacted by high shipping and raw material costs and in many cases scarcity of substrates to print on.  
Kodak at Gulf Print & Pack 
Kodak will showcase its flagship KODAK NEXFINITY Digital Press for the first time in the Gulf region during GPP 2022. In addition, Kodak will have its KODAK TRENDSETTER CTP system showing live imaging of its KODAK SONORA XTRA Process Free Plates in the offset arena. These plates offer run lengths up to 400,000 impressions on web presses, 250,000 impressions on sheetfed presses, and 100,000 for UV ink applications.
Another highlight on its booth will be the KODAK  Mobile CTP Control App which allows Kodak CTP technology to be monitored remotely, flexibly, and proactively. The app’s latest version provides analytics on CTP performance enabling printers to optimize their plate-making operation.
The company will also run live demos of its KODAK PRINERGY On Demand Workflow Solutions. 
Bianchet says: ‘GPP provides an excellent opportunity to meet face to face all the customers from the region with live demonstrations of our industry-leading solutions. There is huge interest from all channel partners and customers from the Middle East and Africa region.  
‘We expect a good attendance at the show. It will also be an excellent opportunity to demonstrate our Kodak solutions to individual customers. We encourage all customers from MEA to take this opportunity and attend the Gulf Print & Pack show. It will be an excellent opportunity to meet all industry experts, customers and our partners at an in-person event.’

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