04 May 2021

Nestlé innovates Kit kat’s packaging and design for Ramadan

Click on image to download high resolution version

In celebration of the holy month of Ramadan, Nestlé has launched KitKat ICON, a first in KitKat’s history to launch a product in completely new shapes. Apart from it the brand has given a festive and premium look and feel to the packaging of the product, making it a gifting option.
The design behind the Ramadan ICON collection, are 5 iconic characters to create a smile in everyone’s break.
Emile Douaihy, Nestlé business executive officer – Confectionery, Biscuits and Snacks, Middle East and North Africa commented: ‘Being in the region for decades, we have always paid a special tribute to the Holy Month of Ramadan. KitKat is a brand widely loved by consumers in the region, and to honor and delight them on this Ramadan we have launched KitKat ICON, so they can enjoy a post iftar break with family and friends.’

Stay up to date

Subscribe to our free email updates.
You'll get about two emails per month. We'll never share your address.