Regional Printers Focus on Efficiency and Growth
We visit the exhibition with a clear objective: to identify technologies that help us produce market-relevant products faster, at competitive cost and with superior quality. Any machine or solution that improves production speed, enhances quality, or reduces unit costs is of strong interest to us.”
He noted the rapid advancement of inkjet technology, with improving print quality and steadily declining costs. “At the same time, rising labour costs make automation essential for long-term competitiveness. Demand for embellishments is also increasing as these processes become more cost-effective, while personalization and customization are gaining importance across multiple product segments. Having the right technology is critical to delivering these solutions efficiently and without errors. Therefore, we actively evaluate opportunities across all these areas.”
Export remains a key revenue pillar for the company, not only within MENA but across Africa. “Exports have always been a core pillar of Al Ghurair Printing’s business and remain a major source of revenue. We will continue to actively pursue export opportunities not only within the MENA region, but across the entire African continent as well.
While exports can be impacted by geopolitical uncertainties and foreign exchange challenges—particularly in certain African markets—a large organization like ours cannot rely solely on the local market for sustainable and diversified growth. Our scale, experience and risk management capabilities allow us to navigate these challenges while continuing to build a strong export presence.”
Al Ghurair continues expanding capacity for in-mould labels, offset-printed kraft paper bags and collapsible boxes, investing selectively in German and Japanese core printing equipment alongside cost-effective Chinese finishing machines.
“Our investment strategy is not limited to any single manufacturer,” clarified Ganapathy. “We selectively invest in German and Japanese printing equipment for core printing processes, complemented by Chinese finishing machines where they offer value and reliability. This balanced approach allows us to optimize performance, cost efficiency and return on investment.
When asked as an industry veteran what would be your advice to printshops to survive and thrive? Ganapathy explained: “Our strategic focus has always been to reduce print imports into the UAE rather than compete aggressively with fellow printers in the local market. Many UAE buyers continue to import printed and packaging products to remain cost-competitive, which presents both a challenge and an opportunity for local printers.
To survive and thrive, print shops must invest in the latest machinery, technologies and automation to achieve world-class cost efficiency and quality levels that can compete with overseas suppliers. Excessive price competition within the local industry is not sustainable and, in the long run, weakens the sector. Collaboration, specialization and continuous investment in efficiency are key to building a strong and resilient printing industry.