01 February 2019

Xerox® Iridesse™ to make Gulf Print & Pack debut

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At the Xerox® stand, you can expect to see industry-leading digital press, inkjet products, integrate end-to-end solutions and business-boosting applications. This is also the very first time Xerox® Iridesse™ Production Press will be seen at Gulf Print & Pack.

This is the world’s first digital press that can print up to 6 colours (metallic gold, silver, white and clear in addition to CMYK) in a single pass with spot on registration, allowing print providers an immediate competitive edge in the growing digital print enhancement market.

Digital printing enhancements, such as coatings, metallics, white inks, spot colours and gamut extenders, are some of print’s best opportunities today. Print volumes for this kind of enhancement, which goes beyond just CMYK, are projected to grow at a staggering 27 percent annual compound rate through 2020, while delivering margins ranging as high as 50 to 400 percent.

The Iridesse™ includes a full width array (FWA) and an automated colour quality suite of software (ACQS) to enable colour accuracy and consistency with minimum operator intervention. It is an ideal solution for cost-effective short runs, personalisation and quick turnaround time in today’s demanding print environments. With print a print speed of 120 ppm on all rated stocks as heavy as 400gsm including mixed media and a range of inline finishing options, it can handle the most complex print jobs.

Xerox® will be demonstrating various machines and different solutions available to their customers, including InkJet, XM Pie, EFI and much more.

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Xerox® Iridesse™ to make Gulf Print & Pack debut | Gulf Print & Pack 2019


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